How to Choose Certified Rubies and Emeralds with Confidence
- Gemstone Western Australia
- Jun 26
- 5 min read

Precious gemstones have captivated collectors and jewellery lovers for centuries, and few are as admired as rubies and emeralds. Their vibrant colours, rarity, and enduring appeal make them sought-after choices for engagement rings, bespoke jewellery, investment pieces, and family heirlooms. However, with so many options available, choosing a certified natural gemstone can feel overwhelming.
Understanding what certification means, how to evaluate gemstone quality, and where to buy from trusted sellers can help you make an informed decision. Whether you're purchasing your first gemstone or adding to an existing collection, this guide explains how to choose certified rubies and emeralds with confidence.
Why Certification Matters
A gemstone certificate is an independent assessment prepared by a recognised gemological laboratory. Rather than relying solely on a seller's description, certification provides an unbiased evaluation of a gemstone's characteristics.
A certificate may include details such as:
Whether the gemstone is natural or synthetic
Any treatments or enhancements
Weight (carat)
Measurements
Colour assessment
Clarity characteristics
Cut and shape
Identification of the gemstone species
Certification provides transparency, helping buyers better understand exactly what they are purchasing.
Choose Natural Gemstones
One of the first things to verify is whether the gemstone is natural.
Natural rubies and emeralds form deep within the Earth over millions of years through geological processes. Their rarity and unique characteristics are part of what makes them so valuable.
Synthetic gemstones may have similar chemical compositions but are created in laboratories. While they have their place in the jewellery market, they generally do not carry the same rarity or appeal as natural stones.
When shopping for natural gemstones , always read the gemstone description carefully to confirm its origin.
Understanding Ruby Quality
Rubies are prized for their rich red colour and remarkable durability. Several factors influence their quality and value.
Colour
Colour is the most important factor.
High-quality rubies display:
Rich, vibrant red
Excellent colour saturation
Even colour distribution
Good transparency
Very dark or pale stones may be less desirable depending on personal preference.
Clarity
Most natural rubies contain tiny inclusions formed during their natural growth.
Completely flawless natural rubies are exceptionally rare. Minor inclusions are considered normal and often help confirm a stone's natural origin.
Cut
A well-cut ruby enhances:
Brightness
Colour intensity
Light reflection
Overall beauty
Popular ruby cuts include:
Oval
Cushion
Round
Pear
Emerald cut
Carat Weight
Larger natural rubies become increasingly rare, particularly when they also possess excellent colour and clarity.
Understanding Emerald Quality
Emeralds are admired for their captivating green colour and distinctive natural inclusions.
Unlike diamonds, clarity is evaluated differently for emeralds.
Colour
Exceptional emeralds display:
Rich green colour
Strong saturation
Balanced tone
Consistent colour throughout the stone
Colour often has the greatest influence on an emerald's desirability.
Clarity
Natural emeralds commonly contain internal inclusions known as jardin, meaning "garden" in French.
These inclusions:
Are expected in natural emeralds
Create each stone's unique appearance
Help distinguish natural stones from synthetic alternatives
Rather than viewing inclusions as flaws, many collectors appreciate them as part of the gemstone's individuality.
Cut
Emeralds are frequently fashioned into the famous emerald cut, but many beautiful stones are also available in:
Oval
Cushion
Pear
Round
Trillion
A quality cut maximises colour while protecting the gemstone from damage.
Learn About Gemstone Treatments
Many natural rubies and emeralds receive treatments designed to improve their appearance.
Common examples include:
Rubies
Heat treatment to enhance colour and clarity
Emeralds
Oil or resin filling to improve the visibility of surface-reaching fractures
These treatments are widely accepted within the gemstone industry when properly disclosed.
Certification helps buyers understand whether treatments have been applied.
Buy from Trusted Sellers
Certification is important, but equally important is purchasing from a reputable gemstone supplier.
Look for sellers who:
Clearly identify natural gemstones
Provide detailed product descriptions
Offer high-quality photographs
Explain gemstone treatments
Have industry knowledge
Answer customer questions openly
Transparency is often one of the strongest indicators of a trustworthy gemstone retailer.
Consider Your Jewellery Design
Before purchasing, think about how the gemstone will be used.
For example:
Rubies are ideal for:
Engagement rings
Everyday rings
Pendants
Earrings
Their exceptional hardness makes them well-suited for jewellery worn daily.
Emeralds are popular for:
Statement rings
Elegant necklaces
Vintage-inspired jewellery
Bespoke designs
Because emeralds are slightly more delicate, protective settings can help preserve their beauty.
Balance Beauty with Budget
Every buyer has different priorities.
Some people prioritise:
Larger carat size
Others may focus on:
Better colour
Higher clarity
Natural, untreated stones
Exceptional cut quality
Certification allows you to compare gemstones more objectively while selecting one that suits your budget and personal preferences.
Questions to Ask Before Buying
Before completing your purchase, consider asking:
Is the gemstone natural?
Does it come with certification?
Has it received any treatments?
What is its country of origin, if known?
Is the stone suitable for my intended jewellery design?
How should I care for it?
These questions can help you make a well-informed decision.
Caring for Certified Rubies and Emeralds
Proper care helps preserve your gemstone's beauty for years to come.
For rubies:
Clean with warm water, mild soap, and a soft brush.
Store separately to prevent scratches on other jewellery.
For emeralds:
Avoid ultrasonic and steam cleaners.
Clean gently with mild soapy water and a soft cloth.
Protect from sudden temperature changes and harsh chemicals.
Regular maintenance helps keep both gemstones looking their best.
Final Thoughts
Choosing a certified ruby or emerald is about more than selecting a beautiful gemstone—it's about understanding its authenticity, quality, and unique characteristics. Certification offers valuable insight into a gemstone's origin, treatments, and key features, giving you greater confidence in your purchase.
Whether you're creating a custom piece of jewellery, celebrating a special milestone, or building a gemstone collection, taking the time to evaluate certification, colour, clarity, cut, and seller transparency can help you make an informed choice.
A carefully selected natural ruby or emerald is more than a precious stone—it is a lasting expression of craftsmanship, individuality, and timeless beauty that can be appreciated for generations.
Frequently Asked Questions (FAQs)
1. What does it mean if a ruby or emerald is certified?
A certified ruby or emerald has been examined by a recognised gemological laboratory, which verifies key details such as whether the gemstone is natural or synthetic, its weight, measurements, colour, clarity, and any treatments it has undergone. Certification provides independent information that helps buyers make informed purchasing decisions.
2. Why is certification important when buying rubies and emeralds?
Certification adds transparency to your purchase by providing an objective assessment of the gemstone. It helps confirm authenticity, discloses any treatments, and gives you confidence that the gemstone matches its description.
3. Are certified gemstones always natural?
Not necessarily. A certificate identifies whether a gemstone is natural, laboratory-grown, or treated. Always review the certification details carefully to understand the gemstone's origin before making a purchase.
4. Which is more valuable: a ruby or an emerald?
There is no single answer, as value depends on several factors, including colour, clarity, cut, carat weight, rarity, and treatments. Exceptional-quality rubies and emeralds can both command premium prices.
5. Do all natural rubies and emeralds have inclusions?
Yes. Most natural gemstones contain inclusions formed during their natural growth. Rubies typically have minor inclusions, while emeralds are well known for their distinctive internal features, often referred to as jardin. These characteristics are considered part of their natural beauty.
6. Is buying certified loose gemstones a good option for custom jewellery?
Yes. Certified loose rubies and emeralds allow you to choose a gemstone that matches your preferences before creating a bespoke jewellery design. This gives you greater flexibility in selecting the size, shape, quality, and setting that best suits your vision.



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